🌐 Over 4.660 million people use Internet.
🔍 Every day, Google processes nearly 3.5 billion searches, and that number grows by 10% each year.

With so many users searching online, it’s a huge mistake for brands to ignore SEO.

At the same time, it’s naive to think that just having an online store is enough to get noticed. To generate leads, traffic, and conversions, you must understand SEO, especially SuiteCommerce SEO if you’re using NetSuite.

What you’ll learn in this guide:

• What is SEO?

• The difference between general SEO and SuiteCommerce SEO

• The 5 key strategies for SEO on SuiteCommerce

• Tools and examples to help you implement each tactic

• Mobile SEO and why it matters more than ever

What is SEO?

Search Engine Optimization (SEO) is the process of improving your website so that it appears at the top of search engine results pages (SERPs) without paying Google for advertising. However, reaching that first page is no easy task.

This is where SEO takes action. Wisely optimizing Google’s search engine is essential for any brand that wishes to stand a chance in this competitive Internet world.

As one famous saying claims,

“The best place to hide a dead body is the second page of Google’s results”.

I really hope that your online business does not find out why!

How is SuiteCommerce SEO different from regular SEO?

Since this article focuses on SuiteCommerce SEO, you might be wondering:

What’s the difference between regular SEO and SuiteCommerce SEO?

The core goal of SEO is always the same:

👉 Optimizing the search engines for every website you want.

It could be a magazine website, a newspaper website, an e-commerce website, a blog, a portfolio website, a landing page, etc. The list goes on and on.

On the other hand, Suitecommerce SEO refers specifically to SEO for SuiteCommerce websites.

The Suitecommerce SEO strategies we share with you in this article have been specially designed to improve SEO for increasing sales, conversion rates, and boosting your business.

Still not convinced about having an e-commerce store? Check out these 15 benefits of e-commerce.

5 main strategies for Suitecommerce SEO

To grow your SuiteCommerce site organically, these are the 5 most important SEO tactics:

1. 🔗 Backlinks

2. ⚡ Site Speed

3. 🔑 Keyword Research

4. 🧩 On-Page SEO

5. 📱 Mobile SEO

Let’s break down each one:

1. Backlinks: your site’s reputation boosters

One key element for Search Engine Optimization is backlinks.
Backlinks are links to your website from another site, essentially a digital "vote of confidence."

Google sees backlinks as a signal of trust and authority. The more high-quality sites that link to yours, the higher you can rank.

✅ Best way to get backlinks? Create valuable, relevant content that people want to share.

According to the 2024 SEMrush study 92.3% of the top 100 ranking domains had at least one backlink, while only 6.1% of pages without a single backlink made it to the top 10.

This clearly highlights how essential backlinks are for achieving high rankings in search engine results.

If you wish to know more about this topic, we highly recommend this backlinks guide.

2. Site speed: the silent SEO killer

Think about it:

How often have you left a site because it took too long to load?

Google tracks that behavior. If users bounce, Google assumes your site offers a poor experience, and ranks you lower.

According to Pingdom, when a page loads in under 2 seconds, the bounce rate is around 9%. If the load time increases to 3 seconds, the bounce rate jumps to 38%, and beyond 5 seconds, it can reach up to 73%.

To improve your website’s loading speed, the first step is to understand how it’s currently performing.

We recommend using tools like Google PageSpeed Insights, which provide a detailed analysis of your site’s performance.

These tools not only give you a clear picture of your current speed, but also offer practical, easy-to-follow recommendations to help you optimize it.

Want to learn how to boost the performance and speed of your SuiteCommerce store? Don’t miss this article: 5 Performance Fixes Every SuiteCommerce Site Should Apply Today

3. Keyword research: speak your customer’s language

Keywords are the main terms, also known as ‘search terms’ or ‘search queries’, that users look for in Google search engines.

If you own an online store, you must identify:

🕵️‍♂️ What keywords your audience is actually using

🎯 Which keywords are most valuable for conversions

Let’s say you sell a product for cleaning any kind of fabric. Two possible keywords for your website could be:

• “Carpet cleaner” → good keyword if you offer a service to go door to door cleaning carpets.

• “Carpet shampoo” → good keyword if you are an online store dedicated to selling our product online.

These are great tools to help you find your keywords:

• Google Keyword Planner

• Keyword Surfer

Wanting to learn more about e-commerce? Here are our top 18 favorite e-commerce blogs. Check them out!

4. On-Page SEO: optimize each page for search engines

On-Page SEO refers to the content and structure within a specific webpage, including:

• Titles & meta descriptions

• Headers (H1, H2, etc.)

• Internal linking

• URL structure

• Image alt text

• Content quality

In SuiteCommerce, these elements are often managed through automated SEO page generation. If that system fails, critical on-page SEO data like titles, descriptions, and URLs may not render correctly, directly impacting your search visibility. Fortunately, there’s a way to monitor and alert you whether your SEO Page Generator is not working as expected, check out Quickly fix a broken SEO Page Generator in SuiteCommerce.

To dive deeper, take a look at this article to learn everything you need to know about On Page SEO.

5. Mobile SEO: optimize for mobile-first indexing

You’ve probably heard many times the concept of ‘mobile-first’, it means designing and optimizing content with mobile users in mind first, since most people now visit websites from their phones, not desktops.

There are also some really interesting facts to keep in mind when talking about this mobile-first practice:

• Global web traffic from smartphones is around 62%

• Mobile already drives 60% of all global e-commerce sales in 2024, with projections stabilizing around 59% in 2025

With this shift in behavior, search engines now prioritize the mobile version of your site when determining rankings. So making your site mobile-friendly isn’t just smart, it’s essential.

🚀 SEO is a long-term investment, not a quick fix. But if you apply the five strategies in this guide, you’ll:

• Increase your visibility

• Boost your conversions

• Outrank your competitors

• Create a better user experience

Frequently Asked Questions about SuiteCommerce SEO

❓ What is the difference between SuiteCommerce SEO and regular SEO?

SuiteCommerce SEO is tailored for NetSuite’s ecommerce platform. While general SEO best practices apply, SuiteCommerce has unique challenges such as managing dynamic URLs, optimizing the SEO Page Generator, and handling SuiteScript-based content rendering.

❓ Is SuiteCommerce good for SEO?

Yes, but only if properly configured. SuiteCommerce can perform well in Google rankings when paired with the right SEO strategy: clean URLs, fast load times, mobile optimization, and structured data. However, default configurations usually need adjustments to achieve this.

❓ Can I use SEO apps or plugins with SuiteCommerce?

Unlike platforms like Shopify or WordPress, SuiteCommerce doesn’t use third-party plugins for SEO. Everything must be customized at the development level, that’s why working with a SuiteCommerce specialist is key.

❓ How long does it take to see results from SuiteCommerce SEO?

SEO is a long-term investment. With proper implementation, you may begin to see performance and ranking improvements in 3 to 6 months, depending on your competition and content quality.

❓ Does BrokenRubik offer SEO services for SuiteCommerce?

Absolutely. We specialize in helping SuiteCommerce sites improve SEO, performance, UX and conversions. Whether you need a full audit, help fixing your SEO Page Generator, or optimizing mobile performance, our team is ready.

🚀 Need Expert Help with SuiteCommerce SEO?

At BrokenRubik, we don’t just write about SEO, we diagnose, fix, and scale SuiteCommerce sites using deep technical knowledge and strategic consulting.

We help ecommerce teams:

• Identify and fix SEO issues at the code and configuration level

• Improve Core Web Vitals and site speed

• Optimize SuiteCommerce’s SEO Page Generator and routing logic

• Build tailored SEO strategies for growth and visibility

Our expertise in technical SEO + SuiteCommerce architecture makes us the partner of choice for brands that want results, not generic advice.

📞 Let’s schedule a free discovery call to review your current SEO setup and explore how we can boost your visibility.

👉 Talk to a SuiteCommerce SEO expert →