509, like KLIM, targets the motorsports apparel market but emphasizes lifestyle branding and community engagement. Their business model includes a comprehensive product range, offering helmets, goggles, outerwear, and accessories for snow, dirt, and street riding. They utilize both direct and dealer sales, with products sold directly online and through a network of authorized dealers. Moreover, they engage customers through the 509 IN5IDERS loyalty program, fostering customer loyalty.