How BrokenRubik Unified NetSuite and Shopify for Clean Simple Eats, eliminating silos, boosting accuracy, and enabling scalable growth.
SKUS
800 +
35,000 +
TIMELINE
2 months
USED TECHNOLOGIES
SuiteScript. Rest API Integration. Dell Boomi. Blue Box. NetSuite. Shopify.
Clean Simple Eats faced the challenge of effectively managing their growing business operations while maintaining a seamless experience for their customers.
Clean Simple Eats is a leading provider of clean eating solutions, dedicated to helping individuals achieve their health and wellness goals. With a focus on wholesome ingredients and a passion for delivering nutritious meals and products, Clean Simple Eats has become a trusted name in the industry. Based in American Fork, Utah, their comprehensive range of meal plans and products caters to individuals seeking a healthier lifestyle. Whether it's through their thoughtfully crafted meal plans or their selection of nutritious products, Clean Simple Eats is committed to providing a convenient and delicious way for customers to embrace clean eating and nourish their bodies.
Overview
Before partnering with BrokenRubik, Clean Simple Eats and Bryghtside faced a significant operational challenge: their key systems, NetSuite (ERP/SuiteCommerce) and Shopify (eCommerce), operated in silos. This lack of seamless connection created critical inefficiencies, such as delays in order processing, manual data entry errors for sales and inventory, difficulty maintaining real-time stock accuracy, or the inability to gain unified business visibility. These pain points not only consumed valuable time and resources but also limited their capacity to scale and deliver an optimal customer experience.
Challenge
The objective was clear: to efficiently and automatically synchronize vital information between NetSuite, Shopify, and Blue Box, ensuring that order, customer, inventory, and shipping data flowed smoothly and accurately. They needed a robust solution that could handle transaction volume and provide a solid foundation for future growth.

Solution
BrokenRubik proposed a comprehensive and scalable solution: the integration of NetSuite with Shopify using Boomi as the integration platform. This strategic choice of Boomi was based on its capacity to handle complex data flows, its reliability for real-time synchronization of critical information (like inventory updates and order status), and its scalability to support business growth. Boomi is listed as one of BrokenRubik's services for integrating NetSuite.
Our approach focused on deeply understanding the business processes of Clean Simple Eats and designing a robust and optimized integration architecture. We applied our deep expertise in NetSuite, including its capabilities as an ERP and SuiteCommerce platform, as well as our specialization in iPaaS integrations with Boomi and Celigo to design precise data mappings, implement complex business logic within Boomi flows, or ensure integration resilience against potential failures. This highlights our unique approach and expertise.
Development Process
Implementing such a diverse and critical system integration presented unique challenges. For example, ensuring accurate bidirectional inventory synchronization between NetSuite and Shopify to avoid overselling or dead stock, handling the specifics of financial or tax data mapping between platforms, or overcoming latency issues in real-time data transmission during peak demand periods.
Our team addressed these obstacles directly by iterating on process design in Boomi, implementing advanced error handling and retry mechanisms, or developing custom scripts in NetSuite to optimize data extraction/loading. Overcoming these "ups and downs" not only solved complex technical problems but also demonstrated our engineering capability and perseverance to deliver a functional and reliable solution, even in difficult scenarios.
Results
The successful integration implementation had a transformative and quantifiable impact on Clean Simple Eat's operations. Key results include:
Increased Operational Efficiency: Reduced time spent on manual order and stock management, freeing up staff for higher-value tasks.
Improved Data Accuracy: Automated synchronization eliminated errors related to inventory, pricing, and orders.
Real-Time Visibility: Instant access to accurate sales and inventory data via NetSuite, enabling faster, more strategic decision-making.
Scalable Operations: The integration provides the necessary technological foundation to support future growth in order volume without proportionally increasing operational costs.
Conclusion
The story of Clean Simple Eats is a clear example of how disconnected systems can be a bottleneck for growth and efficiency. This case demonstrates that expert integration between leading platforms like NetSuite and Shopify, powered by the capabilities of a tool like Boomi, is a proven solution to overcome these challenges.
At BrokenRubik, our specialized expertise in NetSuite, Shopify, and Integrations with Boomi allows us to deliver solutions that not only connect systems but transform operations and generate measurable results.
If your business faces similar problems with isolated systems or seeks to optimize its operational workflows, contact us. We can help you design and implement the right integration strategy for your business, just as we did for Clean Simple Eats, allowing you to focus on growth while we handle the technical complexity. We make the case study valuable by showing how other businesses can benefit, focusing on what's in it for the reader.