Simplifying Deck Plug and Screw Selection for DIY Home Center Customers.
TIMELINE
240 hs
TEAM SIZE
2 - 4
EMPLOYEES
20 +
USED TECHNOLOGIES
Javascript. SC Extensibility API. Sass. Netsuite. Shopify.
With a passion for enabling both professional builders and homeowners to achieve their project goals, DIY Home Center has been a trusted source for quality products and personalized service since 2004.
📚 Background
Before DeckMatch, DIY Home Center—an established supplier for professionals and homeowners—faced a recurring problem: customers were regularly confused when trying to identify the correct deck plugs and screws for their specific projects.
The process relied on manufacturer-provided Excel sheets that were difficult to navigate, prone to error, and frustrating. Builders and DIYers alike struggled to make sense of the data, leading to delays, wrong purchases, and a loss of confidence in the buying experience.
DIY Home Center wanted to improve this process not just for efficiency, but to offer a genuinely helpful experience—something their customers could trust and enjoy using.
⚠️ Challenge: Turning a Fragmented Experience into an Intuitive Journey
The challenge was to create a customer-focused solution that made selecting deck plugs and screws simple and intuitive. The tool had to seamlessly integrate with existing NetSuite records, ensuring smooth functionality and strong SEO positioning.
Using a detailed technical brief from DIY Home Center that outlined the needed features and data, we developed DeckMatch. This tool allows customers to easily find the exact deck plugs and screws they need, specifically targeting brands and colors, empowering independent search.
Our team carefully analyzed requirements to ensure the solution matched DIY Home Center’s vision, delivering a powerful tool that improved customer experience and boosted business results.
🛠️ Implementation: With a focus on user experience and functionality
Focusing on user experience and functionality, we designed an intuitive, user-friendly interface for DeckMatch. The tool seamlessly integrated with NetSuite records, providing accurate, up-to-date information on deck plugs and screws. To boost visibility, we optimized DeckMatch’s SEO, helping customers easily find and access it via search engines. Throughout development, we maintained open communication and collaboration with DIY Home Center to ensure their expectations were met.
The implementation of DeckMatch yielded significant benefits for DIY Home Center and its customers
✨ Enhanced Customer Experience
DeckMatch offered a simple, self-service tool for customers to find the right deck plugs and screws by brand and color. The streamlined process boosted satisfaction and minimized errors or mismatches.
⚙️ Improved Efficiency and Accuracy
Replacing the old Excel system, DeckMatch removed confusion and saved time. Customers could easily explore options, make informed choices, and get precise results.
🏆 Competitive Advantage
DeckMatch positioned DIY Home Center as an industry leader. Its intuitive design and strong SEO increased visibility and helped attract a broader audience.
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